creative direction | integrated ideas

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VOLKSWAGEN Tiguan Adventure [Print]

Ad for the Tiguan Adventure SUV with 4-Wheel-Drive that shows in a humorous way how this well-priced vehicle can change your habits.

vw_Tiguan_Adventure_v1_s

 




MAXDOME11 TYPEFACE [design]

The typeface MAXDOME 11 includes three different sets of characters. I had the pleasure creating it together with the famous dutch type designer ->Luc de Groot



THE WÜSTHOF KNIFE CUT MAILING & POSTER

An entire instore poster and direct mailing campaign had been cut out just to demonstrate the extraordinary sharpness and precision of Wüsthof brand knives.




“Hi there! I enjoy creating strong concepts that work throughout all media from TV to web to ambient to simply a pen and a coffee mug. My ideas tell stories that unfold in your mind and stay with you because you simply enjoyed them or they made you think. Of course always in favor of the product to sell. This way I create outstanding work that makes the client as happy as awardshow judges.”

->For Awards scroll to bottom or click here!

Here’s some work I would like to share with you. Enjoy.



TARGO BANK Image Campaign

After the banking crisis of 2008 it was all about regaining the trust of the clients, being open, understanding and transparent. This campaign did a good job for the German TARGO BANK positioning them as a modern trustworthy consumer bank. There were many different parts and concrete offers accompanying this TV flight in OOH, print, digital, POS that helped to prove what the TVC claims. It was a huge success in the market.