creative direction | integrated ideas

awards & recognition

MINI Clubman – Mehr Raum für Ideen [Online | Social Media | Event | Product]

A crowdsourced idea case that promotes the new spacious MINI Clubman…

Creativ Club Austria 2016 Auszeichnung Cyber/Social Media

 



VOLKSWAGEN TIGUAN [Print | OOH]

An image ad for an SUV model from Volkswagen addressing outdoor enthusiasts.

Golden Drum 2014 Finalist
Best Ads on TV 5/2014
vw_cage_small



MAXDOME – FINALLY TV ON DEMAND Image Campaign

This launch campaign for the TV- and Entertainment-on-demand platform Maxdome strikes a very human note.
The TV part of the launch consisted of four different TVCs with many more episodes. This film was the first and the longest with 60 sec. on air.

Top of the Week at Horizont.net 2011
Best Ads on TV 2011
Adforum.com 2011

 



MERCEDES-BENZ E-CLASS 4MATIC. [print|outdoor]

Ad for the new E-Class with four-wheel-drive option [4MATIC] that masters winter roads easily.

ADC Russia, 2010 Bronze [print]
White Square Adfest Belarus 2010 Bronze [print]
Kiev Int. Advertising Festival 2010 2x Bronze [print|outdoor]



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Awards & Recognition

CREATIV CLUB AUSTRIA 2016 AUSZEICHNUNG CYBER/SOCIAL MEDIA

JUDGE @ AD STARS 2014

LUERZER’S INT. ARCHIVE 5/2014

GOLDEN DRUM 2014 FINALIST

MOSCOW INT. ADVERTISING FESTIVAL 2014 FINALIST

BEST ADS ON TV 5/2014

AD OF THE DAY ON SOSTAV.RU 6/2014

TOP OF THE WEEK AT HORIZONT.NET 9/2011

BEST ADS ON TV 9/2011

LUERZER’S INT. ARCHIVE 2/2010

ADC RUSSIA, 2010 1xSILVER, 1xBRONZE

WHITE SQUARE ADFEST BELARUS 2010 1xSILVER, 4xBRONZE

KIEV INT. ADVERTISING FESTIVAL 2010 2xBRONZE

LUERZER’S INT. ARCHIVE 5/2009

LUERZER’S INT. ARCHIVE 2/2009

KIEV INT. ADVERTISING FESTIVAL 2009 BRONZE

MOSCOW INT. ADVERTISING FESTIVAL 2009 BRONZE

KIEV INT. ADVERTISING FESTIVAL 2009 BRONZE

MOSCOW INT. ADVERTISING FESTIVAL 2009 SILVER

GOLDEN HAMMER LATVIA 2009 DIPLOMA

GRAPHIS 2009 GOLD

EPICA 2009 FINALIST

GOLDEN DRUM 2008 FINALIST

MOSCOW INT. ADVERTISING FESTIVAL 2008 FINALIST

KIEV INT. ADVERTISING FESTIVAL 2008 FINALIST

LIAA 2007 FINALIST

NEW YORK FESTIVALS 2007 FINALIST

EPICA 2007 FINALIST

ADC JUNIOR AWARD, GERMANY 2005

STUDENT D&AD 2005

FIRST STEPS AWARD 2005 NOMINATION

NEW YORK FESTIVALS 2001 SILVER

LONDON INTERNATIONAL AWARDS 2001 SILVER

ADC NEW YORK 2001 MERIT



INTERACTIVE SCREENSAVER [online]

As part of a self promotion website for Jung von Matt/Neckar [www.noexchange.com] this interactive screensaver shows you an ASCII-pet
that you can interact with in a virtual lab. Therefore you have a bunch of tools and instruments at the bottom of the interface.

New York Festivals 2001 Silver
London International Advertising Awards 2001 Silver

ADC New York 2001 Merit

Click to play.




24h SCREENSAVER [online]

Observe the life of an average digital family according to the exact time of the day in this 24h screensaver. It was inspired by the 80s computer game LITTLE COMPUTER PEOPLE. Uncommon funny things and dialogues [German only] happen here. This was part of a self promotion website for Jung von Matt/Neckar [www.noexchange.com]

New York Festivals 2001 Silver
London International Advertising Awards 2001 Silver
ADC New York 2001 Merit

Click to watch.



ONLINE GAME – WAKE UP! [online]

As the boss of an agency you haven’t got the easiest job. One of the hardest parts is to keep the lousy creatives concentrated. But with a tight slap once in a while you will teach them to stay focused. The reward is your next finished campaign hanging all across the city. This game was part of a self promotion website for Jung von Matt/Neckar [www.noexchange.com]

New York Festivals 2001 Silver
London International Awards 2001 Silver
ADC New York 2001 Merit

Click to play.



TV-SPIELFILM [tv]

TV-flight for a German TV-program guide that focuses on movie lovers.

ADC  Junior Award, Germany 2005
First Steps Award 2005 Nomination



TERVOLINA – SHOES AND ACCESSORIES [print]

Tervolina brand shoes are very fashionable and clearly stand out against the surrounding world in different ways.
The ads dramatize those advantages with crazy little stories that happen in the background, perfect for digital exploration.

Luerzer’s Int. Archive 2/2009
Golden Drum 2008 Finalist

Tervolina – shoes so comfortable that everything else seems inconvenient.

Tervolina – shoes so outstanding that everything else goes unnoticed.



KALASHNIKOV WATCHES [print|outdoor]

Watches sold under the Kalashnikov brand label must literally be unstoppable and unbreakable.

London International Advertising Awards 2007 Finalist [Print]
New York Festivals 2007 Finalist [Outdoor]

Epica 2007 Finalist
Graphis 2009 Gold

Kalashnikov Tank Watch

 



CREDITMART [tv|print|online]

Creditmart is a financial broker for credits, insurance, mortgages and pension plans.
They get their clients the best conditions among the banks’ offers on the whole market.

Kiev Int. Advertising Festival 2009 Bronze [tv]
Moscow Int. Advertising Festival 2009 Bronze [campaign]
White Square Adfest Belarus 2010 2x Bronze [tv]

“Creditmart. Don’t tell your neighbors how good your mortgage terms are.”

Creditmart. Don’t tell your neighbors how good your mortgage terms are.

Don’t tell your neighbors how good your mortgage terms are.

Don’t tell friends how good your insurance terms are.

Don’t tell your wife how good your credit terms are.

Don’t tell co-workers how good your pension terms are.

 Site-Takeover and Banner Game.



BUGLIFE [print]

Buglife is an organization to protect invertebrates. Although they do not seem very pretty to many people their function is essential for the food chain.
This print flight draws the attention to this interesting fact by visualizing our dependency on invertebrates.

Student D&AD 2005



TERVOLINA – SHOE CONTROL [print]

A smart and stylish image campaign for the fashion shoe brand Tervolina.

ADC Russia, 2010 Silver
Kiev Int. Advertising Festival 2009 Bronze

Moscow Int. Advertising Festival 2009 Silver
Golden Hammer Latvia 2009 Diploma
White Square Adfest Belarus 2010 1x Silver, 2x Bronze
Luerzer’s Int. Archive 5/2009
Epica 2009 Finalist



MERCEDES-BENZ WINTER SALES [print]

The proof that successful sales campaigns can be creative and on-brand.

Luerzer’s Int. Archive 2/2010

stadium