creative direction | integrated ideas

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MINI Clubman – Mehr Raum für Ideen [Online | Social Media | Event | Product]

A crowdsourced idea case that promotes the new spacious MINI Clubman…

Creativ Club Austria 2016 Auszeichnung Cyber/Social Media

 



MC DONALD’S [mobile | online | social]

A Mobile App for the Big Mac to reconnect with a younger audience.
BMTwinboard



VOLKSWAGEN TIGUAN [Print | OOH]

An image print flight for the Tiguan SUV that encourages you to explore your hidden nature with the choice of this offroad model.

Luerzer’s Int. Archive 5/2014
Moscow Int. Advertising Festival 2014 Finalist
Ad of the Day on SOSTAV.RU 6/2014

vw_dog_wolfs_small vw_cat_lions_small



VOLKSWAGEN TIGUAN [Print | OOH]

An image ad for an SUV model from Volkswagen addressing outdoor enthusiasts.

Golden Drum 2014 Finalist
Best Ads on TV 5/2014
vw_cage_small



VOLKSWAGEN WINTER SALES [Print]

Another ad demonstrating that sales campaigns can be attention-grabbing in an entertaining, humorous and likeable way.

vw_sales_out_Garaje_eng_s

 



VOLKSWAGEN OLYMPIC CAMPAIGN 2013-2014 [Online | OOH | Print | TVC | Event]

In the Official Olympic Sponsoring Campaign we reassured the Russian fans of Volkswagen as the people’s brand.



PAYBACK – OLYMPIC REMINDERS

Short entertaining reminders for a special promotion of the Customer Loyalty Program PAYBACK.
It ran during the Olympic Summer Games 2012. If you didn’t register, you just lost your gold points;)



MAXDOME – FINALLY TV ON DEMAND Image Campaign

This launch campaign for the TV- and Entertainment-on-demand platform Maxdome strikes a very human note.
The TV part of the launch consisted of four different TVCs with many more episodes. This film was the first and the longest with 60 sec. on air.

Top of the Week at Horizont.net 2011
Best Ads on TV 2011
Adforum.com 2011

 



MERCEDES-BENZ E-CLASS 4MATIC. [print|outdoor]

Ad for the new E-Class with four-wheel-drive option [4MATIC] that masters winter roads easily.

ADC Russia, 2010 Bronze [print]
White Square Adfest Belarus 2010 Bronze [print]
Kiev Int. Advertising Festival 2010 2x Bronze [print|outdoor]



IF YOU LIKED THE ABOVE … THERE’S MORE.

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GE Money Bank [tv]

Those TVCs demonstrate insightfully how Russians feel when they haven’t got enough cash on them. Fortunately there is the Cash Credit from GE Money Bank…



INTERACTIVE SCREENSAVER [online]

As part of a self promotion website for Jung von Matt/Neckar [www.noexchange.com] this interactive screensaver shows you an ASCII-pet
that you can interact with in a virtual lab. Therefore you have a bunch of tools and instruments at the bottom of the interface.

New York Festivals 2001 Silver
London International Advertising Awards 2001 Silver

ADC New York 2001 Merit

Click to play.




LAND’O’LAKES BUTTER [print]

Without Land’o’lakes butter even the jam doesn’t want to stay on your breakfast roll.



24h SCREENSAVER [online]

Observe the life of an average digital family according to the exact time of the day in this 24h screensaver. It was inspired by the 80s computer game LITTLE COMPUTER PEOPLE. Uncommon funny things and dialogues [German only] happen here. This was part of a self promotion website for Jung von Matt/Neckar [www.noexchange.com]

New York Festivals 2001 Silver
London International Advertising Awards 2001 Silver
ADC New York 2001 Merit

Click to watch.



ONLINE GAME – WAKE UP! [online]

As the boss of an agency you haven’t got the easiest job. One of the hardest parts is to keep the lousy creatives concentrated. But with a tight slap once in a while you will teach them to stay focused. The reward is your next finished campaign hanging all across the city. This game was part of a self promotion website for Jung von Matt/Neckar [www.noexchange.com]

New York Festivals 2001 Silver
London International Awards 2001 Silver
ADC New York 2001 Merit

Click to play.



TV-SPIELFILM [tv]

TV-flight for a German TV-program guide that focuses on movie lovers.

ADC  Junior Award, Germany 2005
First Steps Award 2005 Nomination



COLGATE [print]



WDCS [Print for the Whale and Dolphin Conservation Society]

The navy causes so much underwater noise that it makes whales and dolphins lose their sense of orientation and let’s them strand and die.



TERVOLINA – SHOES AND ACCESSORIES [print]

Tervolina brand shoes are very fashionable and clearly stand out against the surrounding world in different ways.
The ads dramatize those advantages with crazy little stories that happen in the background, perfect for digital exploration.

Luerzer’s Int. Archive 2/2009
Golden Drum 2008 Finalist

Tervolina – shoes so comfortable that everything else seems inconvenient.

Tervolina – shoes so outstanding that everything else goes unnoticed.



HEADSETPRODUCTIONS [ambient]

How to advertise a label that publishes street-music? On the streets of course.



KALASHNIKOV WATCHES [print|outdoor]

Watches sold under the Kalashnikov brand label must literally be unstoppable and unbreakable.

London International Advertising Awards 2007 Finalist [Print]
New York Festivals 2007 Finalist [Outdoor]

Epica 2007 Finalist
Graphis 2009 Gold

Kalashnikov Tank Watch

 



CREDITMART [tv|print|online]

Creditmart is a financial broker for credits, insurance, mortgages and pension plans.
They get their clients the best conditions among the banks’ offers on the whole market.

Kiev Int. Advertising Festival 2009 Bronze [tv]
Moscow Int. Advertising Festival 2009 Bronze [campaign]
White Square Adfest Belarus 2010 2x Bronze [tv]

“Creditmart. Don’t tell your neighbors how good your mortgage terms are.”

Creditmart. Don’t tell your neighbors how good your mortgage terms are.

Don’t tell your neighbors how good your mortgage terms are.

Don’t tell friends how good your insurance terms are.

Don’t tell your wife how good your credit terms are.

Don’t tell co-workers how good your pension terms are.

 Site-Takeover and Banner Game.



MERCEDES-BENZ CL 500 4MATIC. [print|outdoor]

Campaign for the CL 500 with four-wheel-drive option [4MATIC] that makes the car drive safely in all road conditions.



IKEA [ambient]

With ambient installations in public places we demonstrated how easily one can make usually cold surroundings more homey with simple means from IKEA.