creative direction | integrated ideas

TARGO BANK Image Campaign

After the banking crisis of 2008 it was all about regaining the trust of the clients, being open, understanding and transparent. This campaign did a good job for the German TARGO BANK positioning them as a modern trustworthy consumer bank. There were many different parts and concrete offers accompanying this TV flight in OOH, print, digital, POS that helped to prove what the TVC claims. It was a huge success in the market.

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