creative direction | integrated ideas


Hi there! I enjoy creating strong concepts that work throughout all media from TV to web to ambient to simply a pen and a coffee mug. My ideas tell stories that unfold in your mind and stay with you because you simply enjoyed them or they made you think. Of course always in favor of the product to sell. This way I hope to create outstanding work that makes clients as happy as awardshow judges. Enjoy the show! :)

Awards & Recognition.
Education. Work & Brand Experience. 


VOLKSWAGEN TIGUAN [Print | OOH]

An image ad for an SUV model from Volkswagen addressing outdoor enthusiasts.

Golden Drum 2014 Finalist
Best Ads on TV 5/2014
vw_cage_small


VOLKSWAGEN OLYMPIC CAMPAIGN 2013-2014 [Online | OOH | Print | TVC | Event]

In the Official Olympic Sponsoring Campaign we reassured the Russian fans of Volkswagen as the people’s brand.


VOLKSWAGEN TIGUAN [Print | OOH]

An image print flight for the Tiguan SUV that encourages you to explore your hidden nature with the choice of this offroad model.

Luerzer’s Int. Archive 5/2014
Moscow Int. Advertising Festival 2014 Finalist
Ad of the Day on SOSTAV.RU 6/2014

vw_dog_wolfs_small vw_cat_lions_small


MC DONALD’S [mobile | online | social]

A Mobile App for the Big Mac to reconnect with a younger audience.
BMTwinboard


ONLINE GAME – WAKE UP! [online]

As the boss of an agency you haven’t got the easiest job. One of the hardest parts is to keep the lousy creatives concentrated. But with a tight slap once in a while you will teach them to stay focused. The reward is your next finished campaign hanging all across the city. This game was part of a self promotion website for Jung von Matt/Neckar [www.noexchange.com]

New York Festivals 2001 Silver
London International Awards 2001 Silver
ADC New York 2001 Merit

Click to play.


MERCEDES-BENZ WINTER SALES [print]

The proof that successful sales campaigns can be creative and on-brand.

Luerzer’s Int. Archive 2/2010

stadium


VOLKSWAGEN WINTER SALES [Print]

Another ad demonstrating that sales campaigns can be attention-grabbing in an entertaining, humorous and likeable way.

vw_sales_out_Garaje_eng_s

 


MAXDOME – FINALLY TV ON DEMAND Image Campaign

This launch campaign for the TV- and Entertainment-on-demand platform Maxdome strikes a very human note.
The TV part of the launch consisted of four different TVCs with many more episodes. This film was the first and the longest with 60 sec. on air.

Top of the Week at Horizont.net 2011
Best Ads on TV 2011
Adforum.com 2011

 


MAXDOME11 TYPEFACE [design]

The typeface MAXDOME 11 includes three different sets of characters. I had the pleasure creating it together with the famous dutch type designer ->Luc de Groot


PAYBACK – OLYMPIC REMINDERS

Short entertaining reminders for a special promotion of the Customer Loyalty Program PAYBACK.
It ran during the Olympic Summer Games 2012. If you didn’t register, you just lost your gold points;)


CREDITMART [tv|print|online]

Creditmart is a financial broker for credits, insurance, mortgages and pension plans.
They get their clients the best conditions among the banks’ offers on the whole market.

Kiev Int. Advertising Festival 2009 Bronze [tv]
Moscow Int. Advertising Festival 2009 Bronze [campaign]
White Square Adfest Belarus 2010 2x Bronze [tv]

“Creditmart. Don’t tell your neighbors how good your mortgage terms are.”

Creditmart. Don’t tell your neighbors how good your mortgage terms are.

Don’t tell your neighbors how good your mortgage terms are.

Don’t tell friends how good your insurance terms are.

Don’t tell your wife how good your credit terms are.

Don’t tell co-workers how good your pension terms are.

 Site-Takeover and Banner Game.


TARGO BANK Image Campaign

After the banking crisis of 2008 it was all about regaining the trust of the clients, being open, understanding and transparent. This campaign did a good job for the German TARGO BANK positioning them as a modern trustworthy consumer bank. There were many different parts and concrete offers accompanying this TV flight in OOH, print, digital, POS that helped to prove what the TVC claims. It was a huge success in the market.


TERVOLINA – SHOE CONTROL [print]

A smart and stylish image campaign for the fashion shoe brand Tervolina.

ADC Russia, 2010 Silver
Kiev Int. Advertising Festival 2009 Bronze

Moscow Int. Advertising Festival 2009 Silver
Golden Hammer Latvia 2009 Diploma
White Square Adfest Belarus 2010 1x Silver, 2x Bronze
Luerzer’s Int. Archive 5/2009
Epica 2009 Finalist


TV-SPIELFILM [tv]

TV-flight for a German TV-program guide that focuses on movie lovers.

ADC  Junior Award, Germany 2005
First Steps Award 2005 Nomination


HEADSETPRODUCTIONS [ambient]

How to advertise a label that publishes street-music? On the streets of course.


KALASHNIKOV WATCHES [print|outdoor]

Watches sold under the Kalashnikov brand label must literally be unstoppable and unbreakable.

London International Advertising Awards 2007 Finalist [Print]
New York Festivals 2007 Finalist [Outdoor]

Epica 2007 Finalist
Graphis 2009 Gold

Kalashnikov Tank Watch

 


INTERACTIVE SCREENSAVER [online]

As part of a self promotion website for Jung von Matt/Neckar [www.noexchange.com] this interactive screensaver shows you an ASCII-pet
that you can interact with in a virtual lab. Therefore you have a bunch of tools and instruments at the bottom of the interface.

New York Festivals 2001 Silver
London International Advertising Awards 2001 Silver

ADC New York 2001 Merit

Click to play.



MERCEDES-BENZ CL 500 4MATIC. [print|outdoor]

Campaign for the CL 500 with four-wheel-drive option [4MATIC] that makes the car drive safely in all road conditions.


VOLKSWAGEN Tiguan Adventure [Print]

Ad for the Tiguan Adventure SUV with 4-Wheel-Drive that shows in a humorous way how this well-priced vehicle can change your habits.

vw_Tiguan_Adventure_v1_s

 


IKEA [ambient]

With ambient installations in public places we demonstrated how easily one can make usually cold surroundings more homey with simple means from IKEA.


24h SCREENSAVER [online]

Observe the life of an average digital family according to the exact time of the day in this 24h screensaver. It was inspired by the 80s computer game LITTLE COMPUTER PEOPLE. Uncommon funny things and dialogues [German only] happen here. This was part of a self promotion website for Jung von Matt/Neckar [www.noexchange.com]

New York Festivals 2001 Silver
London International Advertising Awards 2001 Silver
ADC New York 2001 Merit

Click to watch.


THE WÜSTHOF KNIFE CUT MAILING & POSTER

An entire instore poster and direct mailing campaign had been cut out just to demonstrate the extraordinary sharpness and precision of Wüsthof brand knives.


MERCEDES-BENZ E-Class Premium Sport Edition. [print]

Campaign for the classic E-Class sedan in a specially enhanced sport edition for the Russian market.


GE Money Bank [tv]

Those TVCs demonstrate insightfully how Russians feel when they haven’t got enough cash on them. Fortunately there is the Cash Credit from GE Money Bank…


SOMAT DISHWASHER TABLETS [print]

This campaign for Somat dishwasher tablets demonstrates how clean your plates get when you use them. The campaign ran as print ads,
posters, billboards and POS material and was a great success for Henkel on the Russian market. I use nothing different in my dishwasher;)


JEEP GRAND CHEROKEE SRT8 [print]

The Grand Cherokee SRT 8 is a very fast and with 330 hp brutally strong offroad vehicle which this campaign demonstrates with a twinkle in the eye.


LAND’O’LAKES BUTTER [print]

Without Land’o’lakes butter even the jam doesn’t want to stay on your breakfast roll.


MERCEDES-BENZ E-CLASS 4MATIC. [print|outdoor]

Ad for the new E-Class with four-wheel-drive option [4MATIC] that masters winter roads easily.

ADC Russia, 2010 Bronze [print]
White Square Adfest Belarus 2010 Bronze [print]
Kiev Int. Advertising Festival 2010 2x Bronze [print|outdoor]


BUGLIFE [print]

Buglife is an organization to protect invertebrates. Although they do not seem very pretty to many people their function is essential for the food chain.
This print flight draws the attention to this interesting fact by visualizing our dependency on invertebrates.

Student D&AD 2005


TERVOLINA – SHOES AND ACCESSORIES [print]

Tervolina brand shoes are very fashionable and clearly stand out against the surrounding world in different ways.
The ads dramatize those advantages with crazy little stories that happen in the background, perfect for digital exploration.

Luerzer’s Int. Archive 2/2009
Golden Drum 2008 Finalist

Tervolina – shoes so comfortable that everything else seems inconvenient.

Tervolina – shoes so outstanding that everything else goes unnoticed.


EXPERIENCE

BRANDS

VOLKSWAGEN, MERCEDES-BENZ, MCDONALD’S, IKEA, TARGO BANK, BRAUN, GE MONEY BANK, TELE2, SKITTLES, PAYBACK, HENKEL, PEPSI, MAXDOME,
DEVK INSURANCE, TERVOLINA SHOES, CREDITMART [Finance], SLOBODA MAYONNAISE, HALLESCHE NATIONALE VERSICHERUNG [Insurance],
JAHN REISEN [Travel], ITS [Travel], TJAEREBORG [Travel] and more …


AGENCIES

DDB Moscow, GRABARZ & PARTNER Hamburg, BBDO Moscow, JUNG VON MATT Stuttgart & Hamburg, MCGARRYBOWEN New York, SAATCHI&SAATCHI London and others.


EDUCATION

I studied Art Direction and Copywriting at MIAMI AD SCHOOL EUROPE in Hamburg, graduated in Communication Design from MERZ AKADEMIE – University of Applied Arts in Stuttgart [Diplom Designer FH] and earned a Master of Arts in Digital Media from the UNIVERSITY OF PORTSMOUTH [M.A. with distinction].

->more detailed resume at linkedin: Holger Paasch


Awards & Recognition

JUDGE @ AD STARS 2014

LUERZER’S INT. ARCHIVE 5/2014

GOLDEN DRUM 2014 FINALIST

MOSCOW INT. ADVERTISING FESTIVAL 2014 FINALIST

BEST ADS ON TV 5/2014

AD OF THE DAY ON SOSTAV.RU 6/2014

TOP OF THE WEEK AT HORIZONT.NET 9/2011

BEST ADS ON TV 9/2011

LUERZER’S INT. ARCHIVE 2/2010

ADC RUSSIA, 2010 1xSILVER, 1xBRONZE

WHITE SQUARE ADFEST BELARUS 2010 1xSILVER, 4xBRONZE

KIEV INT. ADVERTISING FESTIVAL 2010 2xBRONZE

LUERZER’S INT. ARCHIVE 5/2009

LUERZER’S INT. ARCHIVE 2/2009

KIEV INT. ADVERTISING FESTIVAL 2009 BRONZE

MOSCOW INT. ADVERTISING FESTIVAL 2009 BRONZE

KIEV INT. ADVERTISING FESTIVAL 2009 BRONZE

MOSCOW INT. ADVERTISING FESTIVAL 2009 SILVER

GOLDEN HAMMER LATVIA 2009 DIPLOMA

GRAPHIS 2009 GOLD

EPICA 2009 FINALIST

GOLDEN DRUM 2008 FINALIST

MOSCOW INT. ADVERTISING FESTIVAL 2008 FINALIST

KIEV INT. ADVERTISING FESTIVAL 2008 FINALIST

LIAA 2007 FINALIST

NEW YORK FESTIVALS 2007 FINALIST

EPICA 2007 FINALIST

ADC JUNIOR AWARD, GERMANY 2005

STUDENT D&AD 2005

FIRST STEPS AWARD 2005 NOMINATION

NEW YORK FESTIVALS 2001 SILVER

LONDON INTERNATIONAL AWARDS 2001 SILVER

ADC NEW YORK 2001 MERIT


IF YOU LIKED THE ABOVE … THERE’S MORE.

-> email me.