EXPERIENCE
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Holger studied Art Direction and Copywriting at MIAMI AD SCHOOL EUROPE in Hamburg. Before he graduated in Communication Design from MERZ AKADEMIE – University of Applied Arts in Stuttgart [Diploma] and the UNIVERSITY OF PORTSMOUTH [M.A.]. He worked at JUNG VON MATT in Stuttgart, JUNG VON MATT in Hamburg, MCGARRYBOWEN in New York and SAATCHI&SAATCHI in LONDON.
Afterwards he went to become Creative Grouphead at BBDO MOSCOW, being responsible for the clients MERCEDES-BENZ, GE MONEY BANK, BRAUN, HENKEL, CREDITMART, TERVOLINA SHOES for about four years.
->more detailed resume at linkedin: Holger Paasch
“I enjoy creating strong concepts that work throughout all media from TV to web to ambient to simply a pen and a coffee mug. My ideas tell stories that unfold in your mind and stay with you because you simply enjoyed them or they made you think. Of course always in favor of the product to sell. This way I create outstanding work that makes the client as happy as awardshow judges.”
-> For Awards scroll to bottom or click here!
CORE BRAND EXPERIENCE
MERCEDES-BENZ, BRAUN, GE MONEY BANK, HENKEL, PEPSI, TERVOLINA SHOES, CREDITMART,
SLOBODA MAYONNAISE, HALLESCHE NATIONALE VERSICHERUNG, JAHN REISEN, ITS, TJAEREBORG and more …
Here’s some work I would like to share with you. Enjoy.
MERCEDES-BENZ WINTER SALES [print]
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LUERZER’S INT. ARCHIVE 2/2010
CREDITMART [tv|print|online]
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Creditmart is a financial broker for credits, insurances, mortgages and pension plans.
They get their clients the best conditions among the banks’ offers on the whole market.
KIEV INT. ADVERTISING FESTIVAL 2009 BRONZE [tv]
MOSCOW INT. ADVERTISING FESTIVAL 2009 BRONZE [campaign]
WHITE SQUARE ADFEST BELARUS 2010 2xBRONZE [tv]
Creditmart. Don’t tell your neighbors how good your mortgage terms are.
Creditmart. Don’t tell your neighbors how good your mortgage terms are.
Don’t tell your neighbors how good your mortgage terms are.
Don’t tell friends how good your insurance terms are.
Don’t tell your wife how good your credit terms are.
Don’t tell co-workers how good your pension terms are.
ONLINE GAME – WAKE UP! [online]
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As the boss of an agency you haven’t got the easiest job. One of the hardest parts is to keep the lousy creatives concentrated. But with a tight slap once in a while you will teach them to stay focused. The reward is your next finished campaign hanging all across the city. This game was part of a self promotion website for Jung von Matt/Neckar [www.noexchange.com]
NEW YORK FESTIVALS 2001 SILVER
LONDON INTERNATIONAL AWARDS 2001 SILVER
ADC NEW YORK 2001 MERIT
Click to play.
TERVOLINA – SHOE CONTROL [print]
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LUERZER’S INT. ARCHIVE 5/2009
ADC RUSSIA, 2010 SILVER
KIEV INT. ADVERTISING FESTIVAL 2009 BRONZE
MOSCOW INT. ADVERTISING FESTIVAL 2009 SILVER
GOLDEN HAMMER LATVIA 2009 DIPLOMA
WHITE SQUARE ADFEST BELARUS 2010 1xSILVER, 2xBRONZE
TV-SPIELFILM [tv]
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TV-flight for a German TV-program guide that focuses on movie lovers.
ADC JUNIOR AWARD, GERMANY 2005
HEADSETPRODUCTIONS [ambient]
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How to advertise a label that publishes street-music? On the streets of course.
KALASHNIKOV WATCHES [print|outdoor]
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Watches sold under the Kalashnikov brand label must literally be unstoppable and unbreakable.
LIAA 2007 Finalist [Print]
NEW YORK FESTIVALS 2007 Finalist [Outdoor]
EPICA Book 2007
INTERACTIVE SCREENSAVER [online]
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As part of a self promotion website for Jung von Matt/Neckar [www.noexchange.com] this interactive screensaver shows you an ASCII-pet
that you can interact with in a virtual lab. Therefore you have a bunch of tools and instruments at the bottom of the interface.
NEW YORK FESTIVALS 2001 SILVER
LONDON INTERNATIONAL AWARDS 2001 SILVER
ADC NEW YORK 2001 MERIT
MERCEDES-BENZ CL 500 4MATIC. [print|outdoor]
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Campaign for the CL 500 with four-wheel-drive option [4MATIC] that makes the car drive safely in all road conditions.
IKEA [ambient]
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COLGATE [print]
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24h SCREENSAVER [online]
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Observe the life of an average digital family according to the exact time of the day in this 24h screensaver. It was inspired by the 80s computer game LITTLE COMPUTER PEOPLE. Uncommon funny things and dialogues [German only] happen here. This was part of a self promotion website for Jung von Matt/Neckar [www.noexchange.com]
NEW YORK FESTIVALS 2001 SILVER
LONDON INTERNATIONAL AWARDS 2001 SILVER
ADC NEW YORK 2001 MERIT
Click to watch.
MERCEDES-BENZ E-Class Premium Sport Edition. [print]
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Campaign for the classic E-Class sedan in a specially enhanced sport edition for the Russian market.
GE Money Bank [tv]
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SOMAT DISHWASHER TABLETS [print]
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JEEP GRAND CHEROKEE SRT8 [print]
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LAND'O'LAKES BUTTER [print]
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MERCEDES-BENZ E-CLASS 4MATIC. [print|outdoor]
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Ad for the new E-Class with four-wheel-drive option [4MATIC] that masters winter roads easily.
ADC RUSSIA, 2010 BRONZE [print]
WHITE SQUARE ADFEST BELARUS 2010 BRONZE [print]
KIEV INT. ADVERTISING FESTIVAL 2010 2xBRONZE [print|outdoor]
BUGLIFE [print]
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STUDENT D&AD 2005
TERVOLINA – SHOES AND ACCESSORIES [print]
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LUERZER’S INT. ARCHIVE 2/2009
Tervolina – shoes so comfortable that everything else seems inconvenient.
Tervolina – shoes so outstanding that everything else goes unnoticed.
Awards & Recognition
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LUERZER’S INT. ARCHIVE 2/2010
LUERZER’S INT. ARCHIVE 5/2009
LUERZER’S INT. ARCHIVE 2/2009
ADC RUSSIA, 2010 1xSILVER, 1xBRONZE
WHITE SQUARE ADFEST BELARUS 2010 1xSILVER, 4xBRONZE
KIEV INT. ADVERTISING FESTIVAL 2010 2xBRONZE
KIEV INT. ADVERTISING FESTIVAL 2009 BRONZE
MOSCOW INT. ADVERTISING FESTIVAL 2009 BRONZE
KIEV INT. ADVERTISING FESTIVAL 2009 BRONZE
MOSCOW INT. ADVERTISING FESTIVAL 2009 SILVER
GOLDEN HAMMER LATVIA 2009 DIPLOMA
LIAA 2007 Finalist
NEW YORK FESTIVALS 2007 Finalist
EPICA Book 2007
ADC JUNIOR AWARD, GERMANY 2005
STUDENT D&AD 2005
NEW YORK FESTIVALS 2001 SILVER
LONDON INTERNATIONAL AWARDS 2001 SILVER
ADC NEW YORK 2001 MERIT
IF YOU LIKED THE ABOVE … THERE’S MORE.
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